Vilbert.Write to me
← All reflections

Life and values

The woman in the red dress. A new idea is not always a new opportunity

I have a lot of ideas.

By Vilbert Gústafsson

That has usually been a strength.

But ideas have a slightly uncomfortable side.

A new idea is almost always more exciting than the project you have already been working on for six weeks.

The new idea has no flaws yet.

No difficult clients.

No delays.

No tedious implementation details.

It is perfect because it still exists mostly in your head.

It is tempting to call this entrepreneurial thinking.

Sometimes it is.

But sometimes the new opportunity is simply a very elegant way of avoiding the next difficult step in the old project.

So I have started asking new ideas:

Are you an opportunity, or are you a distraction?

They do not always answer straight away.

Stay in touch

New writing from me

From time to time, I will send new writing, ideas I am working on and things I think are worth sharing.

You can write to me in the meantime ↗